DAYTONA BEACH, Fla. (March 7, 2017) – American Flat Track is happy to announce a new partnership with International E-Z UP, Inc. (E-Z UP) naming the original Instant Shelter® brand as the Official Shelter of American Flat Track for the 2017 season.

“The E-Z UP brand is synonymous with motorcycle racing and is as American as apple pie,” said Michael Lock, CEO of American Flat Track. “We are delighted to welcome them as a partner to our sport and our Pro paddock, with their products protecting both our AFT team and competitors from rain and the glare of the sun.”

International E-Z UP, Inc. is the outright leader in portable instant shelters. Since its inception in 1983, the California-based company’s line of products have become a staple at race tracks, camping sites, beaches and outdoor events around the world. Beginning with the highly-anticipated DAYTONA TT on Thursday, March 16, E-Z UP® Instant Shelters® products emblazoned with the new American Flat Track logo will provide shade and protection from the elements at every American Flat Track event.

“E-Z UP has been serving the Motorsports industry for the past 30 years and we’re excited to be a part of the series. We have an unparalleled reputation for quality, service and support and take pride in the fact that we are already the shelter of choice for many race professionals and teams.  All of our products are designed and built specifically to perform in many extreme sport environments and provide the same level of performance that competitors expect from their race bikes, tools and equipment. We look forward to a long partnership with American Flat Track and their members,” said Mark Carter, E-Z UP Chairman.

To learn more about E-Z UP, please visit their website at http://www.ezup.com/.           

American Flat Track will kick off the 2017 season during Daytona’s Bike Week festivities on Thursday, March 16 with the all-new DAYTONA TT, built inside the tri-oval at Daytona International Speedway. The DAYTONA TT will mark the dawning of a new era for America’s most historic form of motorcycle racing, and the “World Center of Racing” will serve as the first battleground for the great American war between Harley-Davidson and Indian Motorcycles in 2017. Tickets for the DAYTONA TT are now on sale and can be purchased at www.daytonainternationalspeedway.com.

How to Watch:

NBCSN and FansChoice.tv are the official homes for coverage of American Flat Track events. All 18 rounds, from the season-opening DAYTONA TT to the American Flat Track Finals in Southern California, will air in one-hour, tape-delayed telecasts on Thursday nights throughout the summer and fall on NBCSN, while FansChoice.tv provides live streaming coverage of American Flat Track events. FansChoice.tv also provides coverage of IMSA's development and single-make series, and NASCAR's touring and weekly series. Catch all the action at http://www.nbcsports.com/ and http://www.FansChoice.tv.

About E-Z Up:
Since 1983, E-Z UP has been helping the motorsports industry drive brand awareness for their teams and sponsors with our extensive line of instant portable shelters, tables, flags, banners and accessories. We're proud to be the #1 provider of Instant Shelters® and accessories in the world. We have an unparalleled reputation for quality, service and support and take pride in the fact that we are the shelter of choice for many teams, riders and affiliations.

About American Flat Track:
American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, follow us on Twitter, like us on Facebook, live stream the events at FansChoice.tv and catch all the American Flat Track racing action on NBCSN.