DAYTONA BEACH, Fla. (August 7, 2024) – Progressive American Flat Track, sanctioned by AMA Pro Racing and in collaboration with AFT Events, Øuterkind and the City of Sturgis, is excited to announce that Beef Logic, Inc. has been named an Official Partner of the Arrowhead Brass Sturgis TT presented by Rick Ware Racing & The CAT Rental Store set to take place in the Streets of Downtown Sturgis, South Dakota, on Sunday, August 11.

Beef Logic is a 501c3 nonprofit organization that educates the public about the nutritional value of beef. Through a wide variety of innovative and immersive promotions, marketing efforts, and outreach experiences, Beef Logic encourages others to learn about the role beef farmers play in delivering a high-quality protein product that in turn creates a stronger, more vibrant, and healthier community.

To those ends, Beef Logic has developed a comprehensive sports nutrition program that utilizes beef as its premier protein called “Build Your Base.” Originally developed as a collaboration between the South Dakota Beef Industry Council and Sanford Health, Build Your Base has since become a national program that works with athletes and families of all ages. As part of Build Your Base, Beef Logic has introduced its own product, Build Your Base jerky, an all-beef meat stick that utilizes a 90/10 blend with 11 grams of protein per ounce.

Progressive AFT and Beef Logic will team up for a number of initiatives in the lead up to the Arrowhead Brass Sturgis TT. On Thursday, August 8th, series stars Briar Bauman, Brandon Robinson, Kody Kopp, and Shayna Texter-Bauman will visit Shaw Ranch, a fifth-generation ranch homesteaded in 1896 where the Shaw family continues to raise commercial Angus cattle to this day. The tour guide will be Les Shaw, Vice President of Beef Logic Inc., with the program’s President, Eric Sumption, also in attendance.

Briar, Brandon, Kody, and Shayna will then participate in Friday afternoon’s Fajita Faceoff, a competition led by celebrity chef, Justin Warner to create the ultimate fajitas using South Dakota beef product and Mission Foods tortillas. The event will take place at Harley-Davidson Rally Point at 5:30 p.m. local time.

Beef Logic will also have an active presence on race day with a promotional booth in Downtown Sturgis near the temporary street circuit.

Attendance for the inaugural Arrowhead Brass Sturgis TT presented by Rick Ware Racing & The CAT Rental Store is free of charge. Fans who would like to upgrade to one of the Arrowhead Brass Sturgis TT VIP Experiences may do so at https://www.tixr.com/groups/americanflattrack/events/sturgis-tt-112510.

The Arrowhead Brass Sturgis TT pre-race show will air on FS2 on Saturday, August 17, at 1:00 p.m. ET (10:00 a.m. PT), immediately followed by the race broadcast on FOX at 2:00 p.m. ET (11:00 a.m. PT). The complete two-hour pre-race and race package will then re-air on FS1 later that evening, starting at 9:00 p.m. ET (6:00 p.m. PT).

For more information on the Sturgis TT visit https://sturgistt.com

For more information on Beef Logic, Inc. visit https://beeflogicinc.org.

For more information on Progressive AFT visit https://www.americanflattrack.com.