DAYTONA BEACH, Fla. (July 31, 2024) – Progressive American Flat Track, sanctioned by AMA Pro Racing and in collaboration with Øuterkind, AFT Events and the City of Sturgis, has unveiled plans for the Progressive Insurance Sturgis TT Demo & Display Lot, which will run for the entirety of the 84th Sturgis Motorcycle Rally, from Friday, August 2, until Sunday, August 11th.

This year’s rally was already destined to be one to remember for Progressive AFT fans and rally enthusiasts alike, featuring both the Black Hills Harley-Davidson Black Hills Half-Mile presented by The City of Sturgis, and the historic Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store. The Progressive Insurance Sturgis TT Demo & Display Lot provides fans a chance to spread the celebration out that much more, with the opportunity to sample vehicles from a number of participating manufacturers.

Operating each day from 9:00 a.m. until 5:00 p.m. local time and based out of the parking lot of the LifeSpring Wesleyan Church, located at 2105 West Lazelle Street, Sturgis, South Dakota, 57785, the lot which feature demo ride activations from Yamaha, Triumph, Moto Morini, BRP/Can-Am, and BossHoss.

The Progressive Insurance Sturgis TT Demo & Display Lot will also serve as a center of activity beyond the demo rides, including vendor displays from Arai Helmet, Kicker Audio, Polaris Slingshot, Cardo Systems, and the AMA Pro Racing merchandise trailer, featuring Sturgis TT event merchandise. There will also be food and beverage options available for purchase, from Momma D’s food truck along with access to restrooms.

Rally goers are invited to stop in and take advantage of this rare opportunity to sample an impressive range of unique machines. The last demo rides leave at 4:30 p.m. each day, so plan accordingly.

Tickets for the Black Hills Harley-Davidson Black Hills Half-Mile, which will take place on Tuesday, August 6, at Black Hills Speedway in Rapid City, South Dakota, start at just $30 (kids 12 and under $5) and can be purchased at https://www.tixr.com/groups/americanflattrack/events/black-hills-half-mile-86674.

Attendance is free of charge for the inaugural Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store, which will take place in the Streets of Downtown Sturgis on Sunday, August 11.

For more information on the Sturgis TT visit https://sturgistt.com

For more information on Progressive AFT visit https://www.americanflattrack.com.