Progressive AFT’s New York Short Track Race Coverage Reaches Peak of 658,000 Viewers on NBCSN
DAYTONA BEACH, Fla. (August 27, 2021) – Progressive AFT is pleased to announce that its Mission Foods New York Short Track presented by Mad Max Indian Motorcycle doubleheader event produced record-breaking viewership numbers for its premiere NBCSN telecast.
Preliminary linear viewership numbers from New York Short Track I & II on NBCSN as reported by NBC:
- Largest single-show audience to ever watch Progressive American Flat Track with a quarter-hour peak of 658,000 viewers, an increase of 157% over the all-time viewership record for an AFT telecast.
- 460,000 households tuned into Progressive American Flat Track.
- 574,000 viewers tuned in for the New York Short Track doubleheader event, with the New York Short Track I audience averaging a staggering 395,000 viewers. This marks a 160% percent increase over the previous viewership record set in 2020.
With its iconic Springfield Short Track and Mile events ahead, as well as the historic Sacramento Mile and Charlotte Half-Mile finale, the impressive growth demonstrated at the season’s midpoint is surely a signal of continued growth for America’s Original Extreme Sport.
Progressive AFT returns to NBCSN on Sunday, August 29 with one of its most exciting events on the circuit: the Law Tigers Peoria TT presented by Country Saloon. The premiere telecast is slated to begin at 8:00 p.m. ET (5:00 p.m. PT) following the broadcast of the MotoGP British Grand Prix.
For more information, please visit http://www.americanflattrack.com.
To score the latest gear for the Progressive American Flat Track fan, visit our official merchandise store at https://store.americanflattrack.com.
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