Royal Enfield Returns as Official OEM Partner of Progressive American Flat Track, Title Sponsor for DAYTONA Season Opener

DAYTONA BEACH, Fla. (January 13, 2025)Progressive American Flat Track, sanctioned by AMA Pro Racing, is proud to announce the continuation of its partnership with Royal Enfield (RE) for the 2025 season. For the sixth consecutive year, Royal Enfield will serve as an Official OEM Partner of Progressive AFT. Additionally, the manufacturer will return as the event entitlement sponsor for the highly anticipated Royal Enfield Short Track at DAYTONA, scheduled for Thursday, March 6 and Friday, March 7, in Daytona Beach, Florida.

Royal Enfield has been a key supporter of Progressive American Flat Track since 2020, contributing to the growth and excitement of the series. The brands involvement has been marked by achievements on and off the racetrack, including the development of the Twins FT racebike, which has showcased its competitiveness at the highest levels of the sport while fostering the growth of motorcycle dirt track racing in North America at a grassroots level.

The Royal Enfield Short Track at DAYTONA will once again serve as a spectacular doubleheader kickoff to the 2025 Progressive AFT season at Daytona International Speedway, promising thrilling action for fans and racers alike. Along with competing at the same short track venue at which Johnny Lewis earned the brand its first-ever Progressive AFT victory in 2020, Royal Enfield will be spotlighted in a significant way during the entirety of Daytona Bike Week. Fans can visit the midway at Daytona International Speedway to explore Royal Enfield's impressive vendor display and demo the full Royal Enfield motorcycle lineup, including its latest 650cc twin cylinder models, the Super Meteor, Shotgun, and Bear.

Royal Enfield’s Build. Train. Race. (BTR) program will return to Progressive AFT events in 2025, kicking off with both days at the Royal Enfield Short Track at DAYTONA along with other select rounds in the season ahead. This initiative, which highlights and celebrates women in flat track racing, has become a cornerstone of Royal Enfield’s involvement with the series. Utilizing customized Royal Enfield INT650 motorcycles, the program combines hands-on motorcycle preparation, skill development, and national-level competition.

For more information on Royal Enfield visit https://www.royalenfield.com/us/en/home.

The 2025 Progressive American Flat Track season will launch with the Royal Enfield Short Track at DAYTONA at Daytona International Speedway on Thursday, March 6 and Friday, March 7.

To purchase Royal Enfield Short Track at DAYTONA I tickets, visit: https://www.tixr.com/groups/americanflattrack/events/daytona-short-track-i-118986.

To purchase Royal Enfield Short Track at DAYTONA II tickets, visit: https://www.tixr.com/groups/americanflattrack/events/daytona-short-track-ii-119108.

And to save $10 by purchasing Thursday and Friday tickets together via the Multi-Day Discount for the Royal Enfield Short Track at DAYTONA I & II, visit: https://www.tixr.com/groups/americanflattrack/events/daytona-short-track-i-and-ii-118862.

To purchase the American Super Ticket, visit: https://bit.ly/4eBHQ1N.

For more information on Progressive American Flat Track, tickets and streaming options, visit https://www.americanflattrack.com


About Royal Enfield

The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. Royal Enfield is a leading player in the global middleweight motorcycle market.

Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 150 dealers in North America, including the contiguous U.S. and Canada. RENA currently offers the all-new Hunter 350, Scram 411, Classic 350, Meteor 350, Himalayan and the 650 Twins (Shotgun 650, Super Meteor 650, INT650, and Continental GT 650) motorcycles, along with a range of Genuine Motorcycle Accessories and apparel.

For more information on Royal Enfield North America, visit:

www.RoyalEnfield.com/us/en/

www.Instagram.com/RoyalEnfield_NA

www.Facebook.com/RoyalEnfieldNorthAmerica

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