Released on Behalf of Concepts Unlimited:

Madera, Calif. (July 26, 2012) - Northern California rider Mickey Avila is ready to show his ability aboard his SDI Insulation sponsored Harley-Davidson when this year’s Sacramento Mile thunders into action, Saturday, July 28th at Cal Expo.

Born in Monterey, Calif., and now a resident of Madera, Calif., this nineteen year old young gun has been riding since he was three years old and racing since the tender age of four.

“My dad bought me a motorcycle for my third birthday,” he explains with a smile. “It was love a first sight and I pretty much took to it like a duck takes to water. I ran my first race when I was four and took the win. The more I raced, the more I loved it. In short, I was hooked and knew that I wanted to become a professional racer.”

Moving up the ladder of success, Avila continued to fine tune his two-wheeled skills earning numerous victories and accolades along the way. Taking 3 regional championships and 3 national championships at the age of 16, Avila also received the AMA Dirt Track Horizon Award presented annually to the rider showing the most promise for success in the pro ranks.

Turning pro in 2010, Avila competed in the AMA Pro Motorcycle-Superstore.com Pro Singles and scored three podium finishes and 8 top five finishes, ending the season in third overall in the point standings. Last season, again running on the Pro Singles, he earned six Motorcycle-Superstore.com Pro Singles victories and finished second in the standings. This year, flying the SDI Insulation banner, he has taken another leap forward and is contesting the AMA Pro Harley-Davidson Insurance Expert Twins Grand National Championship.

“I am really excited about racing this weekend’s Sacramento Mile,” says Avila with obvious enthusiasm. “This is it my hometown track and my family, friends and sponsors will all be here which makes it doubly special. I really like the track. It is fast, it is safe and it is fun. I led most of the Pro Singles race at Sacramento last year and had Mikey Martin not managed to draft by me just before the Checkers, I would have taken the win.

Our luck wasn’t too good at Lima and Hagerstown, but hopefully we have shaken off the bad luck and the third time will be the charm. Joe (Bisha), my tuner, has both of my SDI Insulation Harley-Davidsons really dialed in. With Joe’s I have learned an incredible amount in the first few races and we are definitely good to go.

The competition in the AMA Pro Harley-Davidson Insurance Expert Twins class is amazingly tough,” continues Avila. “With six races down, we’ve had six different winners. There are a whole bunch of riders who can take the Checkered each time out. You really have to be on top of the game every second you are on the track and that’s what I am planning to do on Saturday.”

In addition to SDI Insulation, Avila is sponsored by Serramonte Ford, Circle Bell Racing, Boughner Racing, Mack Daddy Racing, Galvin Precession Machining, Arai, Kal Gard, Alpinestars, Motion Pro, Westcoast Hotshoes, K&N Filters, Dickle Racing, Fox, Matrix Concepts, Works Connection, Hooper Motorsports, EBC Brakes, Allwood Construction and Moroso Construction.